Present
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Sharon Lacey |
CPFC |
Chief Operating Officer |
Julie Brown |
CPFC |
Chief People Officer |
Aaron Duckmanton |
CPFC |
Chief Marketing Officer |
Matt Franks |
CPFC |
Head of Marketing |
Ben Collins |
CPFC |
Head of Security & Safety Officer |
Paul McGowan |
CPFC |
Head of Ticketing |
Nikki Gibbons |
CPFC |
Supporter Liaison and Disability Access Officer |
Sarah O’Connell |
CPFC |
Executive Assistant |
Chris Wait |
FAB Hospitality |
FAB Co Chair |
Mark Silverstein |
FAB Away Match Attendees |
FAB Vice Chair |
Claire Jane-Pope |
FAB Women’s Supporters Group |
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Jen Ball |
FAB Season Ticket Holders |
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Kate Murray |
FAB Proud and Palace |
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Sue Maisey |
FAB Crystal Palace Independent Supporters Association |
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Tim Richards |
FAB Gold Member |
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Bruce Muirhead |
FAB Disabled Supporters Association |
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Daniel Grant |
FAB Holmesdale Fanatics |
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Ryan Saulsbury |
FAB International Members |
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Introduction
Success from last FAB meeting
- FAB survey was carried out results shared.
- Proud and Palace flag designed and produced and waved for the first time at the CPFC V Leicester City match.
- Phone chargers now available to Fans on a match day and information on this has been added to matchday notes.
- Club sent out communication on why the move to digital to help fans understand.
- Club been in touch with a tech charity called AbilityNet who help older person or people with difficulties with technology to help.
- Club have improved the communications and information around the Women’s team.
- Proud and Palace 10th anniversary celebrations were held at the CPFC V Tottenham match. Oliver Glasner and Laura Kaminski attended.
- Foundation marathon march was linked with international supporters to mirror the event.
Introduction
Welcomes/Introductions and apologies for absence. Apologies were received from Mike Summers, Chief Executive Palace for Life Foundation.
Matters arising from last meeting.
Club discussed actions from last meeting. Of the 36 actions, 20 had been completed and 16 are ongoing/in process.
Agenda Items
Results of FAB Survey
Club addressed the results of the recent FAB survey highlighting that there was some work to do on communicating how to contact the FAB representatives. It was also noted that the areas they wanted FAB to focus on were ticketing (included on this meeting’s agenda); new stadium developments where the Club hope to have some information to share soon; and diversity and inclusion, therefore the CPFC Chief People Officer and EDI (Equality Diversity and Inclusion) lead were in attendance. Sustainability and sponsorship were other areas to be focused on and the Club agreed they would look at how they can deliver on the areas highlighted.
Club believes these can all be addressed with those in attendance. Club and FAB agreed was difficult to get all points within agenda but the some of them cross over and can be addressed.
FAB asked about the competition draw for the shirt. Club responded that the draw will be done soon and the winner would be announced.
Club summarised that the overall results of the FAB Survey were positive. The Club believes there are some lessons learned on how the Club can elaborate and get more information out of the next survey. Club asked FAB for their thoughts on the survey.
FAB advised they would hold a separate meeting following the results of the FAB to look at and discuss in more detail. FAB suggested each FAB member prepare a short bio on each rep that Club can then send out to each representative’s group/fan base. The FAB agreed to do this.
Club highlighted the results on which FAB representative do you most align with was interesting as 26% responded ‘no one’. Club suggested some research on this.
FAB highlighted there is a lot of perception from the fan base that on one hand it is accepted that the members of the FAB are there for a genuine reason but that for the Club it is still perceived that it is a tickbox exercise and that there is no support from the board for the FAB. FAB advised that the supporter base want to start seeing results. Club responded this perception was a shame especially as there were three pages of actions read out at the beginning of the meeting showing at least 75% have been done. Club agreed to summarise this in the next meeting notes to clearly show successes and that its not just a box-ticking exercise.
Women’s Team
Club thanked Phil Huffer as the previous Women’s team rep and highlighted just how much work he had done for the Women’s team. Club went on to welcome the new Women’s team rep Clare Jane-Pope.
It was announced that a new group of Women’s team supporters had started just over a week ago with over 60 members to date, one of the main concerns of this group being the change to meeting the Women’s team after the match. The information of what is happening and why the players are not coming over to meet the fan base is not being clearly explained and the change in accessibility has not been accepted well. Club agreed to communicate this more clearly and confirmed the decision on how many players are available for autographs has come from the League.
FAB asked about the PA and whether it could be announced over the PA at Sutton when they are in their huddles. FAB said the PA is a medium not used to its advantage. Club agreed this could be looked at.
FAB raised that the big flag arranged by the Club to be put up at Sutton has not been put up. Club were not aware it was not being displayed and agreed to look into this.
FAB asked about clashes with Premier League and asked if Club could develop some sort of policy when there are clashes. Club responded they do not want the clashes either.
PA Selhurst Park
FAB asked about the PA system volume at Selhurst and reported comments from supporters where the PA was too loud in the Holmesdale stand as well as poor choice of music. This then opened up a wider discussion about pre-match music becoming tamer and softer each week. Club reminded that they have been looking at a new PA system and are currently going through the final tender process. Club discussed the difficulties of getting the PA adjusted to the right volume but agreed that more work would be done on this. Club also agreed to look at the choice of music based on the FAB feedback and agreed it should create an atmosphere.
Introduction to Matt Franks and his department
Matt Franks, Head of Marketing, presented a run through of the marketing department. Matt advised it is a team of 20 with the ultimate goal and challenge to ensure that any supporter of the Club, no matter how they engage with us or how often, have the best possible experience.
Club then welcomed questions of which the following were asked:
Q&A With Matt Franks, Head of Marketing
Q1. FAB asked re Palace TV+ and how the engagement had been since having to pay for it.
A1. Club responded that the sales for this had been really strong and explained it’s an opportunity to watch live streams of Academy football and press conferences. Club remarked that the challenge is how to ensure this continues to grow and remain engaging. Club advised there had been three years of increased revenue year on year. Club updated that a new video lead has joined the team that produces original exclusive high-level content, for example the recent ‘my photo album’ feature and has the goal of creating 5/6 a year untold stories.
Q2. FAB asked if Club have a focus group of different age groups of fans.
A2. Club answered that there are no focus groups but they do a lot of analysis of what is working and not working. Club stated it’s important that they appeal to all audiences and supporters. In short, they have not got focus groups, but Club feel it is one they are covering but are welcome to ideas.
Q3. FAB asked if anything had been thought about being done with ex-players who have so many stories and so much interest.
A3. Club responded they want to do more with former players. Club advised there had been some talks over a regular podcast with former players. Confirmed looking at this, want to do more and a Palace podcast is not off the table.
Q4. FAB asked if there is a drive towards more user generated content (UGC) and an opportunity to get fans more involved with some of the content produced. FAB expressed the content Club do is great, particularly the fun stuff.
A4. Club responded that this was done for 100 Years of Selhurst with fans submitting stories. Club agreed that it would look at increasing number of UGC but this would need to be well thought out for longevity and continuity.
Q6. FAB asked about good news stories being published from the fans.
A6. Club agreed fully supportive of this and confirmed it’s the ethos of the Club and these are the stories the Club want to be telling. Club advised to look out for DS Eagles in the festive period.
FAB commented that there has been a real step up on the content for women’s team as the season has gone on and feels the content that has gone out has been amazing. Club thanked for the positive feedback and commented that the new staff have had a real impact on the quality and content on what has been going out recently. FAB feedback that the team photo with everyone in really highlighted that the Club is one club.
Q7. FAB asked if there is a clear marketing strategy for Women’s matches and for The Selhurst Centenary.
A7. Club said yes there is for the Women’s team with ultimate objective to grow the Women’s match team profile and attendees through a number of different ways and speaking with a lot of different audiences.
Q8. FAB asked about the CPFC signs at Thornton Heath station which were very old and had an out of date badge.
A8. Club explained why this was not a quick fix but assured this was something they also wanted to change and that its high on the list.
Ticketing
FAB amended the Club's ticketing agenda to their own points as follows:
Digital Cards and Transfer of Tickets
FAB asked about digital cards and the Club explained that they look at individual activity and when rejecting applications for physical cards, in 9 out of 10 cases it’s because the applicants have used digital previously.
FAB explained known cases where supporters have struggled to operate and use the technology. Club agreed to reach out to anyone struggling with a 1:1 on how to use the ticketing site to transfer tickets etc. Club highlighted that they have a number of supporters collecting reprints and then immediately handing them over to others meaning these tickets are not always falling in the right hands.
FAB explained that they are still receiving complaints. Club responded that there are 14000 using digital tickets without a problem and approximately 3500 matchday tickets going digitally with no complaints. Club stated that the complaints come from when supporters get told they cannot have a physical season ticket card. Club confirmed that there were 2000 applications for cards before the deadline (1st July 2024), 1600 cards were given out, therefore the club were only saying ‘no’ to 400. Club explained that they proceeded with another 600 applications after the deadline which took longer to process as have to process individually and as a result another 400 cards were given out. Club stated there are around 2000 people in total who have been issued with season ticket cards for this season. Club confirmed it is a small minority complaining. FAB mentioned a case where the supporter's phone got wet/damaged and was then unable to upload digital season ticket onto new phone. Club responded that something must have gone wrong as they deal with a lot of supporters who have transferred to new phones. The Club requested that any supporter having this problem get in touch with the box office.
The Club confirmed that, as highlighted in previous meetings with FAB, their intention remains to reduce the number of non-digital tickets issued to supporters over time. At the same time, the Club wants to ensure that it helps supporters with the transition and input from FAB was helpful to show where assistance might be required.
FAB informed Club that they had been made aware of issues relating to the Fulham match where a supporter was having difficulty using the website to resell tickets. Club responded that there were 700 successful resales and a further 200 tickets still available for resale on the day of the match which suggest the system is working fine. FAB raised an issue where a supporter stated they received an error message stating ‘Ticket Not Allowed to Be Posted’. Club advised this was down to Friends and Family not being linked correctly and advised they would publish communication updates and FAQs to help supporters with the resale process, and also reach out to the affected supporter. The Club confirmed that work had been done on the emails sent as part of the ticket transfer process and the FAB confirmed that this seemed to be working better now.
Review Of Loyalty Point System
Club explained that Loyalty Points system is being reviewed for next summer and asked the FAB to speak to their groups to see what they value. The Club acknowledged that they had already received some suggestions from the FAB which will be considered as part of the review.
Ticket Allocation Access For Away Matches
Discussions were held around how supporters get access to tickets to away matches. FAB explained there are lots of times when supporters cannot get a ticket for away matches and that lots of fans would love a fairer chance to get away tickets. Club agreed this was a valid point and explained that Loyalty Points were first introduced as a way of allocating away tickets. Club agreed it had been a frustration for a while and may introduce a ballot for a percentage of away tickets next summer. Club asked FAB to help gather from their groups on how they would feel about a ballot for tickets.
Number Of Visiting Supporters Who Get Access To Seats In Home Areas Of Selhurst Park
FAB asked why ticketing websites were selling tickets in Palace parts of the ground to anyone who is prepared to pay – neither the Club nor Ticketmaster should be doing this and if individuals are doing it then it should be one strike and out. Club responded from a matchday point of view, the club eject anyone seen in an away shirt or anyone that’s reported to, or spotted by a steward or via the matchday text alert number. The tickets are checked and 9 times out of 10, they come from a known Member or Season Ticket Holder. A warning will be issued if the first time; others are banned, and every match there are 200-300 tout tickets cancelled. Club confirmed it’s a difficult situation and are constantly trying to combat it. Club confirmed that any away supporter found in the home end is ejected immediately.
FAB asked whether the matchday text alert number is widely published. Club responded that it’s in toilets, concourses, LED boards, online, on the website, social media that goes out, and it gets used regularly. Every single text goes straight through to the operations team in the control room and is responded to and actioned.
FAB asked about the stewards letting away supporters into home ends. Club reported that Clubs staff are trained and briefed on this and actively look.
FAB asked how many tickets are available to how many Members when buying window opens. Club responded that there are 2500 tickets available. FAB asked if the number of tickets a member can buy should be limited. Club responded that this is in place. FAB gave an example of a complaint where supporter could only buy one ticket because of different membership tiers. Club responded that the new stand would help with this giving the availability of more seats. Club confirmed for the rest of the season the policy of 1 ticket per member will remain however, considerations as what can be introduced next season are underway.
Box Offices Queues and Waiting Times
Club explained the actions taken on a match day to help prevent this. Staff walk through queues to find out supporters’ situations. Reprint stations were open by entrance 9 with 4 windows, and a reprint station was open by entrance 4 with 5 windows open. It was agreed that the reprint options could be highlighted better.
FAB highlighted difficulties with International Members being able to reserve tickets and the understanding of how tickets are sold in the UK. Club responded that there is an option for International Members to reserve tickets prior to match going on sale. A number of tickets are reserved for International Members. FAB asked if International Members are aware of this process. Club responded yes, but recognised the process of updating the website re reservations could be speeded up. The FAB highlighted that International Members are also obtaining tickets via alternative means, for example taking out Gold Membership. The FAB also asked about adding another International Supporters group to the relevant webpage and the Club agreed to follow this up separately due to time constraints during the meeting.
FAB asked about the exclusive window for Seaon Ticket Holders for Women’s coming out at different time and have a lot of comments with people being at work, missing the window and asked if there is supposed to be a set date that this happens. Club responded there is no set date but it's prior to the week leading up to the match. Club agreed this could be looked at to give clarity and parameters.
FAB asked about young person's Season Ticket and that the jump from Concession to Adult is too high and asked if Club could look into this. Club agreed to raise and look into this.
Women's Safety
Club highlighted the ‘White Ribbon Campaign’ being run by Transport for London (TFL). Club is working with TFL on this which starts on the 25th November. The Club's dedicated match for this will be the CPFC v Newcastle match on the 30th November. Club discussed ideas for Fanzone on matchday and Club asked FAB if wanted to get involved and work with Club on this. The FAB confirmed that some of its members would be very happy to get involved.
EDI
Club will be doing a presentation on this at the next FAB meeting going through EDI strategy and pillars.
Sustainability
Drinking water fountains were discussed again, Club updated that it was committed to getting these in and it's being looked at together with the new stand development for next summer. Club also looking at introducing different waste streams for recycling etc. A sustainability sub-working group will be set up and separate meeting held between now and next FAB meeting.